Designed Bill Reimbursement Experience

About KEA App

KEA app was designed to simplify reimbursements for medical representatives who spent most of their time traveling, meeting doctors, attending events, and managing work on the field.

The app helped users to log travel, food, hotel, and miscellaneous expenses in minutes, upload receipts instantly, and track reimbursement status without dealing with complicated forms or long approval chains.

The Problem

As per old existing design, expense reimbursement workflows felt outdated and heavily manual in tabular form. The medical representatives were submitting physical bills, manually entering expenses, chasing managers for approvals, and waiting months for reimbursements.

KEA Expense mobile app was built to change that experience.

The challenge wasn’t just to digitize reimbursements, but to create a workflow that felt quick, intuitive, and effortless. Every design decision focused on reducing friction, minimizing cognitive load, and helping users complete expense claims with the fewest possible steps.

Research

Conducted secondary research on various expense tracking apps available in the market, such as Zoho Expense, Money Managel Expense & Budget, and Spendee Easy Expense Tracker. Additionally, explored the design of platforms like Yatra.com and Adobe Scan, focusing on their travel and camera-related features.

Stakeholder POV..

Scope & Assumptions

KEA app module streamlines expense tracking, receipt uploads, and report generation for employees. Users are expected to have offline digital access as it provides login, and use app without having second thought of the approval for their expenses.

Design Journey Approach

How we might ?

The Persona

Understanding Persona

User Flow

Ideation

Developed initial design concepts based on brainstorming sessions and team meetings to move forward with the digital design process.

The Solution Proposed